How to Network Online

Networking used to include face-to-face interactions, shaking of hands and large conventions.

But since the start of the pandemic, networking has taken a new turn and we’ve seen people forging valuable connections online.

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So, if you too want to learn how to network online, stick around as we will walk you through seven simple tips to follow.

1. Join virtual networking groups

There are many online communities that you can actively be involved in – some offering forums, seminars and online events in your field.

For example, you can search for online training sessions in your field and sign up to the event.

You will be able to interact with other professionals and exchange contact details within the comments section.

In addition, social media platforms are a great way to connect with local and global professionals.

There are tons of job-specific groups where people connect, share their work and even arrange offline meetings.

2. Leverage LinkedIn

LinkedIn is the main platform for networking, so it’s important to know how to use it correctly.

Don’t start sending random friend requests without any context. You must engage, connect and introduce yourself.

More so, you can join LinkedIn events that will allow you to connect with industry specialists.

It’s a good way to reach like-minded professionals if you don’t know where to start.

LinkedIn should automatically recommend events based on your suggestions, so keep an eye on your notifications!

3. Offer something valuable

If you want to get someone’s attention you could start by promoting their business or services.

If you’re keen to give a referral, you’re already forging the bridge to a good professional relationship.

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In turn, that person will be more likely to notice and recommend you.

4. Take advantage of social media

Each social media platform is different, so depending on your industry, you need to create a networking plan for each and leverage them properly.

On Twitter, for example, you can join in on Twitter chats.

Whereas on Facebook, you can join groups and use Instagram as more of a portfolio of work and a more personal means of communication via comments or direct messages.

5. Engage with brand accounts

If you’re keen on connecting with people from a particular brand or even want to get a job there, you can make yourself known by engaging with the brand account.

You’re already showing your support and placing yourself ahead of the crowd if you make your name known before a suitable role becomes available.

6. Keep your requests short

If you’re sending a direct message or a friend request, be sure to keep your requests short.

There’s nothing worse than receiving an essay-long text from someone you don’t know.

The message should be friendly and short enough to let someone know what your intentions are.

7. Invite people to connect offline

Once you’ve established a good online relationship, consider connecting with your contacts offline.

You could host a small meet-up, or even attend an in-person event with your new connection.

If you have a project that you could work on with one of your contacts, invite them to freelance and work with you.

Networking online has opened up the doors for people across the globe to meet and connect.

Zona Marwah