Audience Analysis, Target Audience & Target your audience

Target Audience & Target your audience

Target Audience

‘Target audience’ is a specified audience or demographic group for whom a message is designed. Your target audience consists of the individuals, groups, communities and bodies of decision makers who can influence your target. Your target is the individual or individuals who have direct decision-making power over the issue your organization is working to address. Often a document will be read by readers with different levels of expertise.

A mixed group of audience may be based on experts, technicians, managers and laypersons.

Target your audience by identifying audience type, characteristics and the level of expertise. Determine your audience's needs by assessing their expertise and their purpose in reading the document. Determine document density.

People read technical documents for different reasons, and readers have varying levels of technical expertise. To be effective, technical writing must target its audience or audiences.

Target your audience by identifying your audience type and the level of expertise your audience purpose in using the document, and your audience attitude towards both you and the content of your document.

Ordering the Job Experience When deciding on the order in which to present your jobs, remember that you want to enable your busy readers to see your most impressive qualification. Most people can achieve that objective by stating their jobs in the reverse chronological order because their most recent job is also their most impressive.

Baca Juga

Evaluating and Revising Revision literally means to "see again," to look at something from a fresh, critical perspective. Writing is a process of discovery, and you don't always produce your best stuff when you first get started.

What should you keep in mind while writing a document?

Make the explicit purpose clear at the beginning of your document in an abstract, executive summary, introduction, or all of these. Sometimes a formal statement of objective is called for.

You may also need to identify the person, the agency, or the contract requiring or authorizing the document or research. In addition to explicit goals, however, writers almost always write with unstated but still extremely important implicit goals in mind. Among the most common of these goals are to establish relationships, to create trust and credibility, and to document actions.