Introduction to Business and Technical Communication

Introduction to Business and Technical Communication:

The main objective of the course is to equip the students with skills that will enable them to communicate clearly and concisely in diverse business situations. The students will learn the importance of planning and organizing effective written messages. The course will emphasize on determining the objectives and on developing a logical argument before presenting the message in an appropriate format. The course is divided into two sections:

1. Written Communication

2. Oral Communication

Written Communication: Will cover planning, structures, and stylistic issues. The students will learn to write memos and letters; proposals; short and long reports; and procedure and policy documents. Moreover, the students will learn to simplify complex information through editing and revising for enhancing their ability to create powerful documents to sell their ideas.

Oral Communication: Section will cover the planning and execution of effective presentations; group behavior, planning and conducting effective meetings.

In many organizations, the communication with the upper management is not feasible. In such a company, your memos, reports, and other writings may be the only evidence. They only have specimens of your well written work as either a specialist or a communicator. Writing is an important responsibility of managers who have to communicate a wide variety of messages to those working above and below them. Consequently, employers look for writings when considering people for advancement. In a study, 94 percent of the graduates from seven departments that send students to technical writing classes reported that the ability to "write well" is of "some" importance to them. Furthermore, 58 percent said that it is of great or critical importance to them. In a survey of people listed in the "Engineers of distinction", 89 percent said that the writing ability is considered when a person is considered for advancement.

Baca Juga

A survey of people listed in the "Engineers of distinction", plotting the importance of writing skills to people versus the number of people who responded. In addition to bringing you recognition, writing well at work can bring you personal satisfaction. It will enable you to make an important impact. To succeed, in any endeavor during your professional career, you will need to influence people's opinions, actions and decisions mostly through your writing skills.

Writing at work differs from writing at school. To write successfully at work, you will need to develop new writing skills and even new ways of thinking about writing. That’s because writing at work place differs in some very fundamental ways from writing done at school.

Purpose of Writing As a student, you communicate for educational purposes, for example, writing term papers or taking a written exam etc. In contrast, as an employee, you will communicate for instrumental purposes. Most of your communications will be designed to help your employees achieve practical business objectives.